the event
As part of the company's flagship event, held three times a year, the goal was to create a fresh, end-to-end brand experience that felt more elevated and integrated than ever before.
The new design touched every attendee touchpoint, inside and out. From registration and welcome signage to presentation decks, digital displays, video reels, presenter badges, backdrops, and beyond – the branded experience began before anyone even walked through the door.
before
Prior to the rebrand, the event lacked a cohesive, elevated feel and several assets were due for a refresh. The rebrand focused on establishing a consistent colour scheme and bringing a more modern sensibility to the stage backdrop and displayed slides.
the backdrops
A recurring challenge was that our marketing assets lacked a clean, professional feel. To address this, we developed a branded background for content across the website and Instagram, further elevating the look and cohesiveness of the brand.
the video reel
A video reel greeted attendees in the foyer, which we saw as a marketing opportunity — incorporating a QR code for those unfamiliar with the brand.