scams escape room
the exterior
On the outside, the wrapping has been optimized to attract, engage, and educate viewers while they wait for the experience.
Scam facts and tips were displayed on one side, while the opposite exterior encouraged passengers to share their experience with a sticker on recent scams.
on the inside
While racing against time, participants are presented with multiple scenarios reflective of the types of scams they might see in real life, focusing on text messages, emails, and phone calls.
post-experience
Upon exiting the activation, Brand Ambassadors (BAs) gave participants their scores and briefed them on the answers they got wrong.
Design included branded BA hoodies, fact sheets as takeaways to learn more, and photo props to create an experience that feels visually unified and memorable.
