event design

event design

event design

SaaS Academy badge redesign

Rebranding of the badges to match the new elevated branding while working at SaaS Academy.

Role involvement: Creative direction of badge design as well as production of the initial batch. Rollout was executed by the team I was overseeing.

project name

Rebrand of badges to match the new elevated branding while working at SaaS Academy.


Role involvement: Creative direction of badge design as well as production of the initial batch. Rollout was executed by the team I was overseeing.

Rebrand of badges to match the new elevated branding while working at SaaS Academy.


Role involvement: Creative direction of badge design as well as production of the initial batch. Rollout was executed by the team I was overseeing.

branding

event design

event experience

the goal


The badges were rebranded with a more modern, elevated look that aligned cohesively with the refreshed identity. Each badge was colour-coded by program — staff, partner, and speaker. The updated designs feel modern and high-energy, with a refined aesthetic that reflects the company's presence and offering in the tech and coaching industry.





The badges were rebranded with a more modern, elevated look that aligned cohesively with the refreshed identity. Each badge was colour-coded by program — staff, partner, and speaker. The updated designs feel modern and high-energy, with a refined aesthetic that reflects the company's presence and offering in the tech and coaching industry.


The badges were rebranded with a more modern, elevated look that aligned cohesively with the refreshed identity. Each badge was colour-coded by program — staff, partner, and speaker. The updated designs feel modern and high-energy, with a refined aesthetic that reflects the company's presence and offering in the tech and coaching industry.


the pins


We introduced location-specific pins for each event city, acting as passport stamps that indicated whether an attendee was seasoned or a first-timer. This gave seasoned attendees a natural conversation starter while helping staff identify newcomers who might need a little more support.